Nexxus IDX MLS Listings

Nexxus IDX is a fully-featured portal to MLS listings with photos, maps, and local school information for your customers and clients, and also features an industry-leading lead capture and management system that will help you convert lookers into buyers. And you can demonstrate your commitment to your sellers by providing great exposure to their home.

The largest, most successful real estate agents and companies put up-to-date MLS listings on their websites, shouldn't you?

Why should you want MLS listings on your website?

Simple. Home buyers expect accurate, detailed access to MLS listings and sellers expect you to market their home on the web!

IDX has become a business standard:

• Buyers expect to find all current listings on your website.
• Most sellers expect you to market their home on the web. Without IDX, you are losing sales:
• Buyers spend 2-5 weeks searching on their own before contacting an agent. In 2007, 84% of purchases included a web search.
• The median price of homes for Internet buyers is $100,000 higher, according to a survey by the California Association of Realtors.

The market is changing: IDX now is like the fax 15 years ago, cell phones 10 years ago. IDX offers an easy
and inexpensive way to do business – and once you get used to it, you can’t imagine working any other
way.

I already have a basic website. Why add Nexxus IDX?

Nexxus Lead Capture IDX puts your website to work for you, automating prospecting and giving you a more professional web presence. For example, Nexxus IDX:

• Automatically sends personalized follow-ups to your clients until they are ready to do
  business.
• Gives potential clients a reason to contact you.
• Captures leads and helps you convert them into clients.
• Makes sure clients have no reason to leave your site. − Many other versions of IDX include the listing agent’s contact info, which hands your web leads directly to your competitors!
• Gives people a reason to come back to your site, with customized searches they can save to show friends or spouses.
• Keeps your contact information available on every page.
• Blends in with your website’s overall appearance.
• Maximizes the value of your print advertising, open homes, and other marketing efforts. − Prospects go from your ad or flyer to your website, where Nexxus Web IDX takes care of them until they’re ready to make an appointment with you.

Can’t I get a version of IDX free from my MLS?
Some MLS systems offer cheap or free IDX search programs, but these generic IDX systems are not designed for effective marketing or lead capture.

For example, the generic systems provide little or no "branding" to your site. They generally display contact information for the listing agent or broker prominently, which encourages your leads to contact them instead of you. In addition, generic IDX does not include any tools that can be used on your website to capture leads, like Nexxus Web IDX’s Email Updates, Property Organizer, Schedule a Showing, More Information Request, and Home Valuation Request.

Nexxus Lead Capture IDX offers many advantages over generic IDX:

• Nexxus IDX sends your clients listings with your brand and personal message.
• Nexxus IDX makes the MLS look like part of your site – it is personalized with your brand and contact information on every page.
• Nexxus IDX automatically updates your featured listings on your website.
• Nexxus IDX lets clients sign up for email updates, so they automatically receive information about new houses that meet their search criteria. You can receive copies of each email, so you’ll know exactly what your clients are looking at.
• Nexxus IDX eliminates links to other agents’ and brokers’ websites.
• Nexxus IDX can combine data from several MLS systems into one.
• Nexxus IDX allows clients to save their search settings, so they’ll return to your site every time they want to do a property search.
• Nexxus IDX allows clients to save information about properties that interest them, so they can revisit them and show others.
• Nexxus IDX is constantly upgrading its system and adding new features.
• Nexxus IDX is reliable: Servers are managed and monitored 24 hours a day, 7 days a week by a national hosting company with a 99.999% Network Uptime Guarantee.

I’m not a techie, and I’m busy. Why spend time figuring out technology when there are houses to sell and clients to serve?

Nexxus Lead Capture IDX is about lead generation and marketing, not technology. We handle the
technology so you don’t have to. Nexxus IDX:

• Virtually prospects for new clients everyday.
• Services your clients every day with automatic personalized email updates.
• Educates your clients about value so you end up spending less time on every transaction.
• Updates your listings automatically.

All you need to do is follow-up with your leads as they come in.

Why add Nexxus Lead Capture IDX to my site when my broker already has a website with IDX listings?

Nexxus IDX on your website brings clients to you, not your broker. You get every lead, not just the ones your broker chooses to pass on. Nexxus IDX builds customer loyalty by branding the service to you. Your client relationships follow you wherever you go.

Why pay extra for IDX when I already pay a monthly fee for my website?

According to the NAR, three out of four homebuyers use the Internet as part of their buying process. The more tools you have on your website to serve them, the more likely they are to do business with you.

Every dollar you spend on advertising is wasted if you cannot capture the leads that are generated.
Potential clients go from your ad or flyer to your website, where Nexxus IDX offers practical reasons – customized searches, saved searches, email updates – for them to stay on your site, contact you, and refer your site to others.

How much time do you spend sending postcards and updating your listings? Nexxus IDX can give you back that time, automatically updating MLS listings on your site, sending follow-up emails, and shortening the sales cycle.

Why put all this information on a website when I can provide it personally? I want people to call me. Real leads pick up the phone.
75% of buyers and sellers shop anonymously for two to five weeks before picking up the phone.

Nexxus IDX serves these clients on your behalf – they’ll call you when they are ready because:

• You have sent them everything they might want to see.
• Everything they see, they see on YOUR site. Nexxus IDX removes listing agents’ contact info*, so they call you instead. *If allowed by your MLS board
• Your contact information is on every page and every email, making it easy for clients to reach you.
• Real leads may not be able to reach you by phone when they’re ready, because they’re at work, it’s late at night, etc.

What if I don’t use email?

One of the great things about Nexxus IDX is that we send the emails for you! However, you’ll still want to check your email so you can respond to queries. Otherwise, you’re passing up potential business. Today’s homebuyers and sellers expect to reach you via email, just as they expect to reach you on your cell phone.

If you don’t use email, we can teach you through our IT department (additional fees apply). You’ll want to make email a part of your daily routine in order to serve the growing market of affluent buyers and sellers that insists on using email and the web as part of their buying process.

Why encourage people to visit houses on my website when I want to be showing them actual properties?

Nexxus IDX helps you use your driving time well. Clients who use Nexxus IDX tools have a better overview of their options and the market climate, so they are more ready to buy. You’ll spend less time educating them, and more time closing deals.

According to a 2003 California Association of Realtors survey, “Once they began working with an agent, Internet homebuyers took just two weeks to find the home they wanted, compared to 6.7 weeks for traditional buyers. Moreover, they looked at less than half as many homes (7.1) as did traditional buyers, who looked at 15.2 homes.”

Why show other agents’ listings on my website?

• Nexxus Lead Capture IDX presents other agents’ listings in a way that makes it YOUR offering. This gives you a better chance at representing the buyer, because all links lead to you.
• Nexxus Lead Capture IDX gives you a better shot at selling other agents’ listings because it keeps clients on YOUR site, with YOUR contact info.
• Credible, up-to-date information plants the seeds of loyalty – visitors will want to work with you when you show them everything that’s available in the current market.

Why focus on IDX when what I really need is traffic to my website?

If visitors come to your site and do not find live listings, they leave and never come back. Nexxus Lead Capture IDX gives people reasons to:

• Visit your site again and again
• Stay on your site (instead of clicking off to other sites in search of listings)
• Refer others to your site

And Nexxus IDX makes you look good. Offering complete information that’s easy to access, customize, and use builds your credibility. That’s not to say it isn’t also a good idea to find ways to drive traffic to your site.

Why bother with IDX when I’m more interested in sellers? I want listings!

Nexxus IDX is part of the seller’s marketing package. When potential buyers search through your site, your listings are featured at the top of the list, with links to home details, photographs, etc.

Think “farming” & “drip marketing.” There are more buyers than sellers. Happy buyers are future sellers – especially when you use Nexxus IDX to send them periodic emails about current home prices in their neighborhood.

Nexxus IDX adds value for your current clients, helping them track comparable listings through your site and/or email updates. Also, Nexxus IDX cultivates potential sellers by making it easy for them to monitor the market until they’re ready to begin marketing their home.

Why give out valuable information for free, without even getting contact information first? Shouldn’t they at least have to sign in?

To the 75% of buyers who begin their search anonymously, requiring contact info is like putting up a “keep out” sign. It’s better to give people a reason to want to contact you: They’re more likely to be receptive, and you’re less likely to collect fake email addresses or bogus phone numbers.

Nexxus Lead Capture IDX presents MLS listings and featured home details in ways that remind people the information is coming from you, with your contact info on every page.

Those who want to save their search criteria, save property info, or receive email updates will choose to sign in, so you will be sure to capture all serious buyer leads.

The more your prospects interact with the tools and information you offer through your site, the more they feel they’re establishing a relationship with you. When they’re ready to get serious, you’re the one they’ll call.

Is IDX available to anyone?

It depends upon your MLS system. Some systems allow both brokers and agents to have IDX programs; others only allow brokers. Contact us to find out whether your MLS system provides IDX for you. If we do not currently support your MLS system and their rules allow you to have it, we may be able to add it.

Do I have to be a member of a local MLS to get data?

Yes, our agreements with the various MLS systems require that we only provide our IDX-based programs to members of that MLS. As a member of a local Board or Association of Realtors you may join multiple MLS systems without rejoining a local board or association.

Does your system adhere to my MLS board's rules?

The iHomefinder IDX team works closely with each MLS board to ensure full compliance with its requirements, while maintaining the consistency and ease-of use that our system is known for.

Where does iHomefinder IDX get the data?

We get the data directly from the MLS system, and automatically update listings on your site every day.

When are MLS listings updated?

We update on a daily basis, usually in the early morning. Because of this, our data is always less than 24 hours old. Photos usually take a few days longer for the board to make available, and will be automatically added to the listings when they are available.

What kind of maintenance is required?

None. Once Nexxus Lead Capture IDX is set up on your site, all updates are done automatically. All you have to do is check your email so you can respond to the leads Nexxus Web IDX generates!